Join industry experts for an on-demand webinar focused on marketing probiotic foods in Europe and the Middle East.

Learn about the latest consumer insights gathered from several studies, presented by Mike Hughes, Head of Research & Insight at FMCG Gurus.

Then explore real-world examples of probiotic foods with Jessica Bentley, Global Commercial Development Manager at Chr. Hansen. Gain new inspiration for connecting with consumers and ensuring you get the probiotic message right! 

Register to join us and learn about:

• Consumer insights related to overall wellbeing, gut health and probiotics 
• Actionable recommendations for probiotic food brands looking to gain an edge
• The key elements to consider for getting the probiotic message right
• Examples of how the most successful probiotic food brands connect with consumers 

Duration: 45 minutes, including 15-minute FMCG Gurus presentation, 15-minute Chr. Hansen presentation, 15-minute Q&A. 

Language: English.

The webinar will be relevant for marketeers working with functional foods within dairy, plant-based, juice and retail industries. 

This is the on-demand webinar which was recorded on June 14, 2023.