Making your message come alive along with your food: marketing probiotic foods and getting the message right


Join industry experts for an on-demand webinar focused on marketing probiotic foods in Europe and the Middle East.

Learn about the latest consumer insights gathered from several studies, presented by Mike Hughes, Head of Research & Insight at FMCG Gurus.

Then explore real-world examples of probiotic foods with Jessica Bentley, Global Commercial Development Manager at Chr. Hansen. Gain new inspiration for connecting with consumers and ensuring you get the probiotic message right! 

Register to join us and learn about:

  • Consumer insights related to overall wellbeing, gut health and probiotics 
  • Actionable recommendations for probiotic food brands looking to gain an edge
  • The key elements to consider for getting the probiotic message right
  • Examples of how the most successful probiotic food brands connect with consumers 

Duration: 45 minutes, including 15-minute FMCG Gurus presentation, 15-minute Chr. Hansen presentation, 15-minute Q&A session with questions during the live event. 

Language: English.

The webinar will be relevant for marketeers working with functional foods within dairy, plant-based, juice and retail industries. 

This is the on-demand webinar which was recorded on June 14, 2023

Mike Hughes

Head of Research & Insight , FMCG Gurus

Mike Hughes has over 17 years’ experience analyzing consumer trends, attitudes and behaviors and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviors can often differ and what consumer trends really end up meaning for the food industry.

Jessica Bentley

Global Commercial Development Manager, Chr. Hansen

Jessica Bentley has been working in the food industry for almost 20 years. She has a passion to advance consumer health via food and enjoys providing solutions, giving inspiration, and making meaningful connections to achieve that goal.